· New Honda Dealer Pavilion Design Competition ·

Design Competition 1st Runner Up

We were asked for new vision of HONDA dealer buildings that would enhance image and create strong brand identity. It is always easiest to understand a automobile brand’s design philosophy by looking at its concept car design. Although the brand is also adopting a streamline design such as other automobile brands do, however, one can discover from the details that HONDA’s design is creating a more unique expression of streamline dynamics.Our design focuses on the possibilities of transforming from a flat surface to curved surfaces, and the seamless connections between the straight sections and the curved connectors.